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Ross Lovegrove @ TED

Designing Ross Lovegrove's TED talk.

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Role Design Lead, UI design, Testing
Team Ross Lovegrove, Andrea Morgante, Sarat Babu, Mikael Metthey
Company Ross Lovegrove

GOAL
Encapsulate Ross' organic essentialism philosophy and insights during a 20 minutes presentation.

DESIGN
An elegant and dynamic presentation to navigate fluidly between projects.

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Working with Ross was very inspirational.
His design philosophy shows how we can learn from nature to inspire new ideas. Together, we worked to prepare a TED talk that previewed key aspects of his works.

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Lovegrove presented Genesis which is a combination of different inspirations alongside a matrix of his earlier projects. By using what he calls "neural paths" he connects new types of products that he might be able to generate.

For example, a designed object might, over its lifetime (or span of ownership), change its own properties the way a living creature would in nature.

This project was an interesting challenge because it was essential to understand Ross’ thinking process before attempting to build an interface that would successfully convey his creative process.

Ross Lovegrove at TEDGlobal 2009, Session 9: "Revealing energy," July 23, 2009, in Oxford, UK.