I’m excited to discover what people need so we can build something they will love.
I combine creative and scientific processes to design beneficial products.
With user research and design thinking, I transform insights into compelling products and services to improve people's lives.
I lead UX and Product Design for organisations looking to enhance the value of their brand by leveraging design thinking and innovation.
I love new challenges and enjoy working with others to find creative solutions.
● EXTRA MILER
● EYE FOR DETAIL
● FAST & AGILE
I'm passionate about innovation that helps people connect through new technologies.
LEAD UX / SENIOR PRODUCT DESIGNER / ENTREPRENEUR
With over 10 years experience in the tech industry, I lead teams to find better ways to serve customers.
I love working with inspiring people to design solutions with purpose.
MASTERS IN INTERACTION DESIGN (RCA)
I was fortunate to learn alongside some of the most dedicated people in the Art & Design world.
At the Royal College of Art, I learnt to put people first, no matter how exciting the latest tech is. I learnt to trust my intuition, to challenge the status quo and to be proud of well crafted solutions that enable people to connect with each other.
● TRENDS & INSIGHTS
● 1:1 INTERVIEWS
● AGILE & LEAN
● RAPID IDEATION
● USER FLOWS
● INTERACTIVE PROTOTYPES
● VISUAL DESIGN
● USABILITY STUDIES
● USER INTERVIEWS
● TASK BASED OBSERVATIONS
● A/B ENVIRONMENTS
● METRICS ANALYSIS
Leading the team efforts from concept, communication design, interactive design to deliver quality digital products.
Guiding people through processes and strategies that enable innovation and lead to well-designed products, services and brands.
Leading the transformation of market opportunities into life-enhancing products.